Remote ideation working for Global Food brand messaging
To capitalise on the knowledge of a global team for all of its markets. Our client needed an innovative way to capture these insights remotely whilst working through the Covid-19 pandemic.
In order to capitalise on the challenging circumstances, a series of virtual workshops were designed to cover each of the different region’s brands. Whilst the participants wern’t spending any time traveling, individuals would be dialling in from different timezones, and various home/working situations.
An inspiring form of capture was required to keep people focussed on the task at hand. The Digital Scribing would go on to tell the story of the entire series of workshops though an animation that pulled all of the individual sessions together into a single journey.